Axiom Law

Axiom came to me with a goal of capturing their audience’s attention with video. With no real plan in place to start, my goal was to develop a creative strategy for video that would rely on adapting Axiom’s static digital content marketing for video. I was also working to build a motion system (much like a brand guideline) to standardize the video creation process, making it easier to build continuous video content for their brand. This made it possible to quickly and easily adapt their digital case studies into videos on a continuous basis.