Strategy
Branding
Logo Design
Social Media Strategy & Design
Animation
Photography
Branding & Logo Design
Fresh ADK is a café in southern end of the Adirondack mountains of upstate NY. When covid-19 forced Fresh ADK to shut their doors they knew that their re-opening could be an opportunity to rebrand and rebuild. So Fresh ADK came to me to do just that. I simplified and modernized their logo, updated their color pallet, designed iconography to give their brand a “fresh” new look.
Social Media Strategy & Design
Fresh’s social media needed to reflect the huge changes that were made in both the offering at the restaurant, the new branding, as well as the way that Fresh was adapting to the new landscape after covid-19.
The “Fresh is better” campaign allowed us to create a double meaning for the phrase referring to the idea that fresh food is a better alternative to the local takeout options as well as the fact that Fresh had been completely redesigned.
Listening closely to the needs of its followers and watching the trends from the larger brands in the space, Fresh decided to move to food packages, bundles and family options in their menu & we used social media as a way to publicly announce that shift.
